IDES 3090

Creating a promotional campaign for a new course at a university.
January-April 2024

In the spring of 2024, myself along with two other designers developed a marketing campaign to raise awareness of a new course that was being offered at Johnson & Wales University. We decided on a sticker hunt to lead students around campus while also learning about the new course. My task was to design banners that would be hung in popular locations featuring a QR code which led to more information about the course. We were tied to the JWU brand standards in our design, but we used them in a way that was fun and inviting. The campaign was successful and encouraged students of all years and majors to enroll in this course.